Falling on your back for fun and profit -- human airbag device

Fun stuff I just stumbled over: a personal/human airbag from Japan, supposedly meant for elderly people who might fall and injure themselves.

Watch a video of the airbag in action on Youtube (no need for crappy Flash player, you can use youtube-dl for instance). Such a device could be a lot of fun I imagine; make it cheap enough and lots of people will buy it just for fun falling-on-your-back experiments :-)

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Oh my! Things are getting

Oh my! Things are getting too far! Guess in a few days not just the old people but all of them will have to wear gears like that to be safe on the road. :)